Have You Embraced Web 2.0?

Have you fully embraced Web 2.0? Do you add fresh content to your website monthly, weekly or daily? Do you have a way to add news to your current website? Is your site search engine friendly?

As Social Media and Web 2.0 become mainstream and more new home builders and developers embrace this SEO friendly technology, you will need to answer these questions and formulate a plan for incorporating these tactics into your marketing mix. Otherwise you will become harder to find on the Internet and further "behind" your competitors.

Many “websites” are now built as blogs or incorporate a blog as the site's news feed. You don't have to launch a stand alone blog to take advantage of this communications tool. More than 100,000 blogs are launched each day. Not only can blogs help to give you a competitive advantage in attracting online shoppers, but many blogs are emerging as credible news sources which means a story on your site could catch a reporter’s eye and end up in a print publication.

See what others are saying about blogging about real estate trends and topics.

“If You’re Thinking About Blogging about Real Estate”
Real Central Virginia.com

“Write like a Blogger”
Seth Godin’s blog

“The New World of Web 2.0”
Realty Times.com

Homebuilders Blog for Competitive Online Advantage

Launch a Blog, Get More Traffic

Homebuilder, developer and real estate agent websites benefit from increased Search Engine Optimization (SEO) when these sites take advantage of blogs. Blogs increase referral traffic and organic SEO by providing fresh content on a regular basis. MLC New Home Marketing can build your blog and teach you how to use this powerful tool. Contact us to learn how blogging can help you gain and maintain a competitive advantage.

Additionally, if you are interested in launching a full scale social media campaign, MLC New Home Marketing can extend your reach into cyberspace by blogging on other sites for you. Contact us to consult on your Internet strategy and learn how to use the Internet as a tool to increase your leads and sales.

Homebuilder Websites

Are you thinking about updating or launching a new website?
Does your current site cause homebuyers to take action?
Do you add fresh content to your site on a regular basis?
Was your site optimized when it was built? Can the search engines find it?

These are just a few of the many questions that an Internet marketing firm can help you discover the answers to. Each homebuilder, developer and new home community will have different answers based on their target demographic. The right real estate focused Internet marketing firm will understand your business AND know how to attract search engines and direct traffic to your site. Effective real estate for homebuilders and developers on the Internet involves many facets from tracking and analysis to search engine marketing. Contact MLC New Home Marketing today to find out how you can optimize your online presence and take your website to the next level.

Tracking & Analysis

What can you learn from your Internet tracking reports? Do you review them on a regular basis? Should you look at them monthly? weekly? daily? Do you know what to look for?
We will discuss these questions and many more this Wednesday, Feb. 27 at 1 p.m. est, during a webinar on Agent Direct News. Fellow MIRM, Carol Flammer, will help me present a lively discussion on tracking.

This webinar is designed to help homebuilders and developers maximize Internet exposure, increase Search Engine Optimization, and keep visitors on their sites longer.

Learn how to unlock these “secrets” from your site’s tracking reports.

• Increase Internet leads
• Increase click throughs
  
• Increase the number of contact forms completed
• Determine where to spend online marketing dollars
• Increase your SEO
• Evaluate your website
• Determine how your company is viewed by Search Engines
  

Tracking & Analysis . . . everything you need is there

Internet Marketing for Homebuilders

The Internet Marketing for Homebuilders course has been successfully developed and launched. It has been well received by classes at the HBAs in Atlanta, Chicago and Milwaukee. This seminar is designed to help homebuilders, marketing directors and others in the real estate industry understand how to use the Internet more effectively. Key concepts covered include:

• How to drive more traffic to your web site and to your sales center
• What you can learn from your tracking reports
• How blogging influences SEO
• Search Engine Marketing
• What potential homebuyers expect to see on your website

For more information on where this course will be offered next, visit Mitch Levinson Consulting.

New Courses

I am conducting a focus group at the Homebuilders Association of Greater Chicago later this week to discuss teaching a new course. There has been a lot of interest in Internet Marketing, but most local HBA's and NAHB have not offered a complete course on this topic. We are taking the initiative to put this course together for HBAGC and GAHBA (Greater Atlanta HBA) and will also offer it to any builder or real estate professional who is interested in learning more about Internet Marketing. Contact us at MLC New Home Marketing for more information!!!

New Real Estate Company Concept

Dear Friends and Family,

It is with great excitement that we announce the launch of our new company and website – www.mlcFlatFeeRealty.com! Specializing in marketing and selling homes, MLC FlatFee Realty is a full service brokerage firm that strongly believes our home sellers should benefit most from the appreciation of their home. By offering our services for a FlatFee instead of commission percentage, our customers are able to sell their homes at a significant savings!

At MLC FlatFee Realty, our mission is to use technology and expertise in order to provide our customers with honest, professional full service residential real estate services…at the RIGHT price.

As friends and family, we want you to be the first to experience MLC FlatFee Realty and share in our excitement as we launch our new business. Please visit our website, review our listing packages and services, and forward our information to anyone looking to buy or sell real estate. Also, if you know anyone who might want to work with us as an agent, we are always looking to grow!